Betting Sites 2026 – New betting sites reviewed:
The comprehensive bookmaker comparison on transfermarkt.com/betting showcases which bookmaker claims the top spot based on a variety of key criteria. Our ranking of the best sports betting providers is updated and expanded every month to keep you fully in the loop. On top of that, we regularly scout for exciting promotions and attractive bonus deals – all of which you’ll find conveniently listed below, tailored to the bookmakers available in your region. More in-depth bookmaker reviews and detailed insights are already in the pipeline.
Looking for a top Bookie?
But we didn’t just test Campeonbet or 1xbet for you — we’ve also put together a list of the best betting providers for every region. Whether you’re in the UK, Kenya, or India, we bring you the top betting sites for your country in our betting provider comparison.
Weekly Sportsbook Highlights tested for you:
Every week we highlight a selection of trusted sportsbooks, showcasing their standout bonuses, promotions, mobile apps, payment options and availability across international betting markets.
Velobet – Best for Sports Coverage
Velobet offers a broad sportsbook covering football, basketball tennis, cricket, hockey, esports, and other popular sports. The platform combines pre-match and live betting markets, giving customers multiple opportunities to wager throughout the sporting calendar. Mobile betting, regular promotions, and a selection of payment methods also make Velobet a versatile option for bettors in supported markets.
Dolfwin – Best for Football Betting
Dolfwin provides a sportsbook with a strong focus on football alongside betting markets for basketball, tennis, volleyball, and other major sports. Customers can access both pre-match and live betting, while the platform’s straightforward interface makes it easy to browse fixtures, compare odds, and place wagers. Promotions and mobile access add further flexibility for bettors in supported markets.
Betika – Best for African Markets
Betika is a popular sportsbook across several African markets, offering extensive football coverage alongside basketball, tennis, cricket, volleyball, and other sports. The platform provides both ore-match and live betting, with regular promotions and mobile betting options available to customers. Its range of locally relevant markets and payment options makes Betika an accessible choice for bettors across supported African countries.
22Bet – Best for Live Betting
22Bet offers extensive betting coverage across football, basketball, tennis, hockey, volleyball, esports, and numerous other sports. Alongside a wide selection of pre-match markets, the sportsbook provides live betting for customers looking to wager as events unfold. Regular promotions, accumulator betting, mobile access, and multiple payment methods provide additional flexibility across supported markets.
Dafabet – Best for International Betting
Dafabet provides a wide range of international sports betting markets, with football, basketball, tennis, cricket, horse racing, esports, and other sports available depending on the market. The sportsbook combines pre-match and live betting with regular promotions and mobile betting functionality. Its broad international coverage and range of betting options make Dafabet an option worth considering for customers in supported markets.
New Bookmakers 2026
The online betting market is a highly dynamic business. While there are established brands with a long-standing tradition, such as bet365 and William Hill, new players have emerged with a hunger to get a share of this ever growing and highly competitive market. While some flashy brands appear only for a short cameo before descending into obscurity again, other betting sites have managed to make a name for themselves in recent years. Most notably, betting sites like 1xBet (founded in 2017) or Paripesa (2019) have managed to establish their presence in the international online betting market by sheer quality in terms of their sportsbooks, bonus and promo offers, app availability and much more. With new betting markets emerging (e.g. USA) and new betting sites aiming to target them, it is important to keep an eye out for whether the latest addition to the sports betting world is actually worth having a go at.
Dolfwin (2023)
Dolfwin is a relatively new online betting platform that offers a mix of sports betting, casino games, and live dealer experiences. While it’s still building its reputation, Dolfwin focuses on user-friendly navigation, diverse payment methods, and attractive welcome bonuses to draw in players from various regions. Its licensing and operational details are less widely publicized, so prospective users should carefully review its terms and conditions before committing funds.
BetMGM UK (2023)
BetMGM is a leading online sportsbook and casino brand launched in 2018 as a joint venture between MGM Resorts International and Entain. Originally focused on the U.S. market, it has since expanded internationally, including its UK launch in 2023. Known for its polished interface, extensive sports coverage, and competitive promotions like “Bet £10, Get £40,” BetMGM also integrates MGM’s strong casino portfolio, offering players both betting and gaming under one platform. Its combination of trusted branding, mobile-friendly design, and regular odds boosts has made it a go-to choice for both casual and seasoned bettors.
Roobet (2019)
Founded in 2019, Roobet is one of the younger crypto-first online betting sites. Roobet’s sportsbook is known for its fast, blockchain-based transactions and global accessibility. Popular among cryptocurrency users, Roobet offers a wide variety of games—from slots and table games to live betting—while maintaining a playful, community-driven brand image. It operates under a Curacao eGaming license and has gained a strong following thanks to its rapid payouts, unique promotions, and appeal to both casual and high-stakes crypto gamblers.
Our Top 3 Betting Sites
Every month we re-evaluate the best betting sites as well as new emerging bookies in order to determine our three best picks. These are the current top three betting sites based on payout rate, sportsbook offer and current bonuses and/or promotions:
Betting sites available in your country
Depending on your country of residence, different betting sites may or may not be available and betting options may be more or less varied. This is due to every country (or even region) having its own set of rules and regulations when it comes to online sports betting. This can lead to differences in appearance for bookmakers that operate globally (e.g. 1XBet, Betway, bet365) as well as to country-specific online betting sites only available in one country (e.g. Hollywoodbets in South Africa or Bet9Ja in Nigeria). Here are some country specifics when it comes to sports betting at online bookies in different areas.
| Country | Popular Bookies | Info |
|---|---|---|
| South Africa 🇿🇦 | Hollywoodbets, Betway SA, Sportingbet | – Regulated by National Gambling Act 2004. – Popular sports: Football, Rugby, Cricket. – Local payment support and responsible gambling measures. |
| Kenya 🇰🇪 | Betwinner, Betika, 22Bet | – Regulated by Betting Control and Licensing Board (BCLB). – Football dominates, EPL and local leagues are favorites. – Affordable betting options and live bets available. |
| Ghana 🇬🇭 | Betway Ghana, Melbet, 1xBet | – Regulated by the Gaming Commission of Ghana. – Popular sports: Football and Athletics. – Easy mobile payment integrations. |
| Nigeria 🇳🇬 | Bet9ja, Paripesa, NairaBet | – Overseen by the National Lottery Regulatory Commission (NLRC). – Football is king; EPL and local leagues top choices. – Localized platforms with Nigerian payment options. |
| India 🇮🇳 | Dafabet, 10CRIC, Planbet, Mostbet | – Cricket (especially IPL) dominates; Football and Kabaddi growing. – Localized promotions and payment methods. – Regulated on a state-by-state basis. |
| Bangladesh 🇧🇩 | 1xBet, Bet365, Melbet, Mostbet | – Cricket is the most bet-on sport; Football and kabaddi also popular. – Platforms support international cricket leagues and tournaments. – Operates in an unregulated space; international platforms preferred. |
| United Kingdom 🇬🇧 | Bet365, William Hill, Unibet, Betfair, Velobet, Boylesports, | – Fully regulated by the UK Gambling Commission. – Popular sports: Football, Horse Racing, Tennis. – Comprehensive in-play betting and responsible gambling resources. |
| Canada 🇨🇦 | Roobet, Tonybet, Betway, Coolbet, Gomblingo, Stake | – Strong focus on popular sports like Hockey and basketball – Differences on state-level. |
| USA 🇺🇸 | BetMGM, Caesars Sportsbook, Fan Duel, bet365 | – Sports betting only recently legalized. – Huge investments in marketing (e.g. around events like Super Bowl and March Madness). – Regulated on state level. |
Online Betting Sites in the UK 🇬🇧
Online sports betting is fully legal in the United Kingdom and is regarded as a regulated, engaging way for fans to enhance their enjoyment of live sporting events. Governed by the UK Gambling Commission under the Gambling Act 2005, the industry operates within a robust legal framework that prioritises fairness, transparency, and responsible gambling. Online sportsbooks offer a wide range of features, including in-play betting, live streaming, and competitive odds, all designed to provide a dynamic and immersive experience. For many sports enthusiasts, betting adds an additional layer of excitement and connection to the events they follow closely.
UK bookmakers offer comprehensive coverage of the nation’s most popular sports, with football standing as the most extensively represented—ranging from Premier League fixtures to lower-tier and international matches. Horse racing also enjoys a prominent position, featuring daily UK and Irish races along with global events. Other frequently covered sports include tennis, cricket, rugby, golf, darts, boxing, and Formula 1. These offerings reflect the UK’s broad sporting interests and ensure that fans can find betting opportunities across a diverse range of competitions. The most prominent and widely used online sportsbooks in the UK include:
- bet365
- Velobet
- Virgin Bet
- William Hill
- Betfair
- Unibet
- LiveScore Bet
- SpreadEX
- BoyleSports
- 10Bet
Sports betting in Canada 🇨🇦 (excl. Ontario)
Online sports betting in Canada is legal and growing steadily, following key legislative changes that have modernized the industry. The passage of Bill C-218 in 2021 legalized single-event sports betting at the federal level, allowing provinces to regulate the activity individually. Most provinces have chosen to operate through government-run platforms or have begun expanding into partnerships with private operators. However, it is important to note that this summary excludes the province of Ontario, which has established its own independent regulatory framework under the AGCO (Alcohol and Gaming Commission of Ontario). We are not referring users from Ontario to any private sportsbooks mentioned here, except for our Pinnacle sportsbook review, as this bookmaker has obtained an Ontario license.
Sportsbooks serving Canadian users (outside Ontario) offer broad coverage of popular sports, particularly NHL hockey, NFL football, NBA basketball, MLB baseball, and international soccer. Other frequently featured sports include tennis, golf, UFC/MMA, and Canadian football (CFL). Many platforms offer live betting, parlays, and user-friendly mobile apps to enhance the in-game experience. While the market remains somewhat fragmented across provinces, several well-established international brands are accessible to Canadians and have built strong reputations for trustworthiness and variety. The most prominent sportsbooks available to Canadian users (excluding Ontario) include:
- Betway
- Coolbet
- Dolfwin
- 1bet
- Stake
- Gomblingo
- TonyBet
Sports Betting in South Africa: Rules, Popular Sports, and Leading Bookmakers 🇿🇦
Sports betting is a popular and well-regulated industry in South Africa, governed by the National Gambling Act of 2004. The act requires operators to obtain licenses from provincial gambling boards, with oversight provided by the National Gambling Board (NGB). Only licensed bookmakers are permitted to operate, ensuring a secure and transparent environment for punters. Bettors must be at least 18 years old, and operators are mandated to promote responsible gambling through measures such as self-exclusion and identity verification.
Football is the most popular sport for betting in South Africa, with leagues like the Premier Soccer League (PSL) and English Premier League (EPL) attracting heavy interest. Other favorites include rugby, particularly during events like the Rugby World Cup, and cricket, with the ICC Cricket World Cup and local tournaments drawing attention. Horse racing also holds a significant place in South African betting culture.
South African betting sites
Among licensed bookmakers, Hollywoodbets is especially popular, offering diverse betting options and a user-friendly platform. Other notable operators include Betway South Africa, Sportingbet, and World Sports Betting, each providing competitive odds, promotions, and adherence to local regulations. These platforms contribute to a thriving and responsible betting culture while aligning with South Africa’s robust regulatory framework.
Sports Betting in Nigeria 🇳🇬
Sports betting in Nigeria is a thriving industry regulated by the National Lottery Regulatory Commission (NLRC), which ensures compliance with legal and ethical standards. Football is the dominant sport for betting, with the English Premier League (EPL) and other European leagues attracting significant interest alongside local leagues. Leading bookmakers include Bet9ja, known for its comprehensive betting options and local payment support, and Paripesa, which offers competitive odds and a user-friendly platform tailored to Nigerian bettors.
Sports Betting in Kenya 🇰🇪
In Kenya, sports betting is regulated by the Betting Control and Licensing Board (BCLB) under strict laws that promote responsible gambling. Soccer remains the most popular sport for bettors, with local leagues and international competitions like the EPL being top choices. Among the leading bookmakers are Betwinner, recognized for its wide range of sports and live betting options, and Betika, which is popular for its simplicity, affordability, and localized features catering to Kenyan users.
Sports Betting in India: Rules, Popular Sports, and Leading Bookmakers 🇮🇳
Sports betting in India is largely unregulated at the national level, with rules determined by individual states. While traditional gambling is restricted under the Public Gambling Act of 1867, there is no comprehensive law addressing online sports betting, allowing international platforms to operate and cater to Indian users. Bettors are encouraged to use trusted platforms to ensure a secure experience.
Cricket is the most popular sport for betting, with events like the Indian Premier League (IPL) and international tournaments drawing massive participation. Other sports like football (especially the English Premier League), kabaddi through the Pro Kabaddi League, and tennis also enjoy significant attention from bettors.
Popular betting sites in India
Popular platforms for Indian users include Dafabet, known for its cricket-focused offerings, 10CRIC, which specializes in a broad range of sports and promotions, and Planbet, offering localized features like Indian payment methods and region-specific events. More to find here in our Planbet Review. These bookmakers provide a safe and user-friendly experience tailored to Indian preferences. Stay tuned for further details and all specialities at registration on different bookmaker websites. And click here if you want to get to know the top 5 Bangalore bookies!
Online betting sites in the US 🇺🇸
Online sports betting in the United States has rapidly expanded following the Supreme Court’s 2018 decision to strike down the federal ban (PASPA), allowing individual states to legalize and regulate it. Since then, over 30 states have introduced legal sports betting markets, either online, in-person, or both. Regulation is state-specific, with each jurisdiction setting its own licensing requirements and consumer protections. Legal sportsbooks in the U.S. emphasize secure transactions, responsible gambling, and competitive, user-friendly platforms. For many American sports fans, placing a wager has become an exciting way to engage more deeply with games and tournaments, particularly during high-profile events like the Super Bowl, March Madness, or the NBA Playoffs.
U.S. sportsbooks offer extensive coverage of the most popular American sports, including NFL football, NBA basketball, MLB baseball, NHL hockey, and college sports, as well as international sports like soccer, tennis, golf, and MMA. Live betting and same-game parlays are particularly popular features, allowing fans to interact with games as they unfold. The American sports betting market is highly competitive, with several large operators dominating national and state-specific markets. The most prominent and widely available online sportsbooks in the United States include:
- FanDuel Sportsbook
- DraftKings Sportsbook
- BetMGM
- Caesars Sportsbook
How to register a betting account with an online bookmaker
If you’re new to online sports betting, registering a betting account is a simple process that takes just a few minutes. Most bookmakers have made this hassle-free, allowing you to sign up and start betting almost instantly.
To begin, visit the bookmaker’s website and click the “Sign Up” or “Register” button. You’ll need to provide basic details such as your name, address, date of birth, and email, and create a username and password. Some bookmakers may also require identity verification, such as uploading a photo ID, as part of their security process. Once you agree to the terms and conditions and submit the form, your account will be activated and ready to use.
Registering via E-Mail, social media accounts and more
Many bookmakers offer multiple ways to register, making the process even more convenient. You can sign up on a desktop or directly from your smartphone, which is often the faster option. Quick registration methods, such as using your phone number, email, social media accounts, or SMS, allow you to get started in under a minute. For those who prefer to complete everything at once, full registration lets you enter all personal details immediately, which may take a little longer.
Registering a betting account opens the door to exciting features like live betting, promotions, and more. Whether you’re on your phone or computer, the process is designed to be quick, easy, and accessible to everyone. Start today and enjoy the world of online sports betting in no time!
Top betting sites & reviews
In our in-depth bookmaker reviews, we thoroughly analyze every important aspect of a betting site to help you make an informed decision. We examine the range and depth of sportsbook offerings, including the variety of sports, competitions (from top-tier leagues to lower divisions), and betting markets available. Whether you’re interested in popular sports or niche events, our reviews give you the full picture of what each bookmaker has to offer.
We also evaluate the betting options at each site, including advanced features like accumulators, system bets, and bet builders, ensuring you have all the tools you need to place your bets exactly how you want.
Our reviews go beyond just betting options. We check the availability of local payment methods, making sure you can easily deposit and withdraw funds using your preferred method. We also consider app availability and the usability of mobile platforms, so you can bet on the go with ease.
Finding a trustworthy bookmaker
Customer support and site security are essential for a smooth betting experience, and we evaluate how accessible and responsive support teams are, along with the measures each bookmaker takes to protect your personal and financial data.
With all these factors covered, our bookmaker reviews provide comprehensive insights to help you choose the best site based on your needs. Whether you’re new to betting or looking for a better experience, our reviews ensure you’re fully informed about all aspects of the bookie you choose.
How do we rate the betting sites?
In our evaluation of the providers we always aim for the highest level of transparency. We test the betting sites according to fixed criteria, which we share with you in advance. As you can see above, the comparison focuses on the odds ratio and the number of betting markets offered. In addition, we evaluate the available features (new customer bonus, odds boosts, free bets, cash out or live streams), the provider’s customer service, the deposit and withdrawal methods and the mobile version or app. All factors combined will be discussed in detail in the conclusion and give an overall rating on a scale of 1-10.
What is a bookmaker’s payout rate?
The payout rate, or odds ratio is a percentage value that indicates what proportion of your stakes will come back to you in the long run. On average, the ratio should approximately fall between 93 and 97 percent. The remaining amount is retained by the sports betting provider as a fee for their services. The bookmakers usually earn their money with this fee. There are also promotions, for example, where a game is offered with a 100% payout rate. In this case, the odds are particularly attractive and the bookmaker has basically no winning margin left for this game. The odds ratios can differ from league to league, which is why our calculation represents an average value from the top leagues. We also repeat this calculation at certain intervals in order to be able to offer you the latest accurate numbers.
Which markets does the betting site offer and focus on?
We put the best online betting sites through their paces and thus take a look at the available betting markets. For our test, we have defined 10 markets that we believe should be part of a betting site’s standard sportsbook. These betting markets are important for our comparison:
- 1X2 or three-way bet – the classic sports bet with three different possibilities – win for team A or B or a draw.
- Both teams score – goal bets are very popular, you can bet on whether both teams will score or not – especially with the option “no” high odds are possible.
- Over/Under – how many goals will be scored in the match? How many cards will be shown? These bets are enormously diverse, as there are many different options. This betting market can also appear in combination with either first or second half or as a player special (e.g. Haaland to have over 2.5 shots on target).
- Double Chance – another important bet market, where two different outcomes of a match (for example 1X – win team 1 or draw) lead to success. Naturally the odds for these markets are usually lower.
- Half Time/Final result – which team is leading at half time or winning the match? A slightly more complex betting market, but one that provides plenty of excitement
- Exact result – you can bet on the exact final score of a match, the odds are higher here from the start because the likelihood of the correct score prediction to be true is low.
- Draw No Bet (DNB) – the odds are lower than for a 1X2 bet, but if a draw happens, you get your stake back.
- 1X2 1st or 2nd half result – a three-way bet is placed on the result in either half, especially a draw in half-time 1 is a popular bet.
- Goalscorer bets – which player will score or who will score the first goal of the match? A great betting market, which unfortunately not all bookmakers offer. In many cases, you can also bet on who will score the last goal.
- Handicap – here we distinguish between Asian and European handicap – with the European or normal handicap you can let a team start with a fictitious goal ahead or behind (also 2 or more goals are possible). The Asian handicap is somewhat more complex, as 0.5 or 0.25 points/goals can also be added or subtracted. This means that you can get back a certain percentage of your stake depending on how close your bet came to winning.
In order to fully comprehend our Premier League betting tips for instance, it is vital that you have a grasp of all the betting markets listed above. If you understand the intricacies of the different betting markets, you will be able to fully appreciate our betting expertise.
Which features are important in a betting site?
In addition to the sports book and the odds, we test many other criteria. Is there a betting welcome bonus? What are the conditions? Are there daily or weekly promotions? Can I bet with enhanced odds? Is it possible to watch free live streams? Are there promotions where I can win free bets? We will get to the bottom of these questions in our thorough bookmaker comparison. With all the details, we collect and adjust monthly for you, you can immediately see who the best bookie is at the moment.
Mobile sportsbook and betting apps
The majority of visitors to a sports betting provider’s website use a mobile device. Therefore, the mobile version must be fully convincing in order to be able to compete in our test. Some bookmakers offer an app for download, with the advantage that you don’t always have to enter the provider’s address in the browser and your settings are constantly saved. The bottom line with a strong mobile version is that the most important functions are easy to access and there are no differences to the desktop version. These experiences are included in our overall test.
Payment methods and ID verification
The deposit and withdrawal methods are also an important criterion when evaluating an online betting provider. Not every bookie has the same methods, whereby a differentiation must also be made between deposit and withdrawal, as there can be differences here. The limits are also different for each bookmaker, which is why it is advisable to take a close look at the data. In addition, fees can also be charged, so you should definitely do your research with due dilligence before selecting a payment method.
Due to legal differences in the regulations of individual countries, the bookmakers also have different procedures and obligations when establishing the correct identity of players. As a rule, this is done by means of online verifications in which you have to upload identification documents or hold them up to the camera. Only then is it possible to enjoy the full range of services offered by the provider.
